BMW STREAMING DEALERSHIPS
Imagine watching a movie and being able to buy a product that's on the screen by pointing your cell phone at the TV? Now you can do that with the new BMW i7, the star of the movie "The Calm" which is available on Star+ and Samsung TV Plus.
Introducing BMW Streaming Dealerships: a project by Ogilvy and BMW that brings a new perspective to the advertising market, transforming streaming platforms into e-commerce platforms and turning a movie into a large virtual showcase.
